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Riyadh Air’s Sfeer Loyalty Program and Hilton Sign Partnership to Offer Exclusive Benefits
Riyadh Air has officially signed a partnership with Hilton, naming the global hospitality giant as the first hotel partner for its upcoming Sfeer Loyalty Program.
The Suadi Boom
November 26, 2025
Welcome to The Saudi Boom. The No.1 Business Site & Newsletter in Saudi Arabia. Discover The Latest Developments and Opportunities in The Kingdom of Saudi Arabia.
LATEST NEWS
In Today’s Edition:
Riyadh Air’s Sfeer Loyalty Program and Hilton Sign Partnership to Offer Exclusive Benefits
Cityscape Global Opens in Riyadh with $43 Billion in Deals and First Ever Tokenisation Move
Saudi Arabia to Launch First Atlantis and One&Only Hotel Resorts in Jeddah Central Destination
✨Riyadh Air’s Sfeer Loyalty Program and Hilton Sign Partnership to Offer Exclusive Benefits
Riyadh Air has officially signed a partnership with Hilton, naming the global hospitality giant as the first hotel partner for its upcoming Sfeer Loyalty Program.
Key Takeaways:
Hilton becomes the inaugural hotel partner for Riyadh Air’s Sfeer Loyalty Program.
Saudi residents who join both the Sfeer and Hilton Honors programs will be granted Hilton Honors Gold status for 30 days.
This status includes perks such as room upgrades, bonus points on stays, and access to premium dining experiences across Hilton’s global network.
Riyadh Air and Hilton have entered a strategic partnership to integrate Hilton’s hospitality excellence with Riyadh Air’s new Sfeer Loyalty Program. Read more
EVENTS
✨Cityscape Global Opens in Riyadh with $43 Billion in Deals and First Ever Tokenisation Move
Cityscape Global 2025, the world's largest real estate exhibition, has kicked off in Riyadh under the theme "The Future of Urban Living."
Key Takeaways:
Over $43 billion in agreements were signed at the event, reflecting immense confidence in the Saudi real estate market.
The event highlighted the urgent need for housing, with Riyadh alone projected to require approximately 731,000 new units by 2030.
Discussions centered on PropTech, AI, and modern construction methods to build sustainable, livable communities aligned with Vision 2030.
Cityscape Global 2025 has opened in Riyadh with a bang, securing over $43 billion in real estate deals in its first two days and introducing the Kingdom's first tokenized real estate title deed. Read more
EVENTS
✨Six Flags Qiddiya City to Open in Saudi Arabia on December 31st, 2025
Six Flags Qiddiya City, Saudi Arabia's first-ever Six Flags theme park, is scheduled to open its doors on December 31, 2025, within the massive Qiddiya City development near Riyadh.
Key Takeaways:
The park is set to launch on December 31, 2025, in Qiddiya City, located about 40 minutes from Riyadh.
It will feature six uniquely themed lands and a total of 28 rides and attractions, catering to both thrill-seekers and families.
Set to be the tallest, fastest, and longest roller coaster in the world, reaching speeds up to 150 mph.
Six Flags Qiddiya City will officially launch on December 31, 2025, as Saudi Arabia's premier theme park. Read more
HOSPITALITY
✨Saudi Arabia to Launch First Atlantis and One&Only Hotel Resorts in Jeddah Central Destination
Saudi Arabia is taking a monumental step in its luxury tourism sector by introducing the iconic Atlantis and One&Only hotel resorts to the Kingdom for the first time.
Key Takeaways:
The world-renowned Atlantis and One&Only brands are debuting in Saudi Arabia.
A $1.9 billion project located within the Jeddah Central Destination, offering breathtaking Red Sea views.
Will feature branded hotel rooms, luxury residences, and world-class entertainment and dining.
Saudi Arabia has announced a landmark $1.9 billion deal to bring the first-ever Atlantis and One&Only resorts to the Kingdom, located in the upcoming Jeddah Central Destination. Read more
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