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Saudi Arabia Launches TOURISE
Saudi Arabia has launched "TOURISE," an ambitious 50-year tourism roadmap and global platform
The Suadi Boom
May 29, 2025
Welcome to The Saudi Boom. The No.1 Business Site & Newsletter in Saudi Arabia. Discover The Latest Developments and Opportunities in The Kingdom of Saudi Arabia.
LATEST NEWS
In Today’s Edition:
Saudi Arabia Launches TOURISE, a 50 Year Tourism Roadmap and Global Platform
ROSHN Breaks $1 Billion Brand Value to Become Saudi Arabia’s Most Valuable Real Estate Bran
Uber Surpasses Lucid to Become PIF’s Largest US Equity Holding by Value
Saudi Arabia’s Crown Prince Launches HUMAIN, a New PIF Owned AI Company
TRAVEL
✨Saudi Arabia Launches TOURISE, a 50 Year Tourism Roadmap and Global Platform
Saudi Arabia has launched "TOURISE," an ambitious 50-year tourism roadmap and global platform, building on its success of reaching 100 million annual visitors seven years ahead of its Vision 2030 target.
Key Takeaways:
TOURISE is a 50-year tourism roadmap and global platform, launched after Saudi Arabia surpassed its Vision 2030 visitor goal.
TOURISE will also feature an awards program recognizing excellence in various tourism aspects.
Tourism currently accounts for approximately 5% of Saudi Arabia's GDP and is a key pillar of the Vision 2030 economic diversification plan.
TOURISE represents Saudi Arabia's long-term commitment to becoming a global tourism powerhouse. Read more
REAL ESTATE
✨ROSHN Breaks $1 Billion Brand Value to Become Saudi Arabia’s Most Valuable Real Estate Bran
ROSHN Group has rapidly emerged as Saudi Arabia's most valuable real estate brand, with its brand value surpassing $1 billion.
Key Takeaways:
ROSHN Group has become the most valuable real estate brand in Saudi Arabia, exceeding $1 billion in brand value, according to Brand Finance.
The company, founded less than five years ago, has diversified into education, healthcare, and sports.
They are also constructing two stadiums for the 2034 FIFA World Cup, including a 45,000-seater ROSHN Stadium in Riyadh.
ROSHN Group's rapid ascent to become Saudi Arabia's most valuable real estate brand underscores its significant impact on the Kingdom's urban development and economic diversification. Read more
THE PIF
✨Uber Surpasses Lucid to Become PIF’s Largest US Equity Holding by Value
Uber has now become the Public Investment Fund (PIF) of Saudi Arabia's largest US equity holding by value, surpassing Lucid Motors.
Key Takeaways:
As of March 2025, the PIF's stake in Uber reached $5.31 billion, making it the largest US equity holding.
This shift is due to an increase in Uber's stock price and a decrease in Lucid's market value.
The PIF is strategically pivoting towards more established consumer technology companies and diversifying its investments.
The Public Investment Fund of Saudi Arabia has rebalanced its US equity portfolio, with Uber now taking the lead as its most valuable holding. Read more
THE PIF
✨Saudi Arabia’s Crown Prince Launches HUMAIN, a New PIF Owned AI Company
Saudi Arabia's Crown Prince Mohammed bin Salman has launched Humain, a new Public Investment Fund (PIF)-owned artificial intelligence (AI) company, signaling a major push for the Kingdom to become a global AI powerhouse.
Key Takeaways:
Humain was launched by Crown Prince Mohammed bin Salman and is wholly owned by the Public Investment Fund (PIF).
The company will operate and invest across the entire AI value chain
A key offering will be one of the world's most powerful multimodal Arabic large language models (LLMs), aiming to enhance natural language processing for Arabic speakers.
Humain marks a significant step in Saudi Arabia's ambitious Vision 2030, establishing a PIF-owned company dedicated to becoming a global leader in AI. Read more
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